Tuesday, March 30, 2010

Webinar Recording Links: Dean de Lisle on FACEBOOK

If you missed today's webinar or just need to hear a couple of more times for it to sink in, here are links to download AND view on demand.

Find out more about the April class here:


Here are the links for the Facebook webinar with Dean de Lisle, along with a
bonus "Social Media Basics" webinar. Also, the powerpoints are available to

Please download within the next couple of days to ensure the links remain good. COPY AND PASTE THE ENTIRE LINK into your browser if the hot link does not work for you.

Here is the link for Webinar RECORDING How to Promote your Business The Right
Way using Facebook _ 2010 Edition.wmv:


Here is the link for BONUS WEBINAR RECORDING Social Media Basics.wmv:


Here is the link for Forward Progress - How to Build the Optimal Fan Page SLIDES


Here is the link for Social Media strategybrett.ppt: SLIDES


Here is the link for slidesforwebinars.ppt: (SLIDES WITH FUTURE WEBINAR SCHED.)



The archived Facebook webinar can be seen "on demand" without download at:


Friday, March 12, 2010

Dean Delisle Explains Social Chaos

You can get Dean's LIVE class for half off until April 1, 2010:
Just go HERE:


And.. don't forget the Special Facebook Webinar with Dean (it's free!) on March 30th:

Tuesday, March 9, 2010

Playing the 80/20 Odds

by Duncan MacPherson
Pareto Platform

You are perhaps familiar with the 80/20 Rule. That's the rule that asserts that 80% of your income is derived from roughly 20% of your clientele. But did you know that there are other versions of the 80/20 rule as well? I'm going to tell you about two more ways you can make the 80/20 rule work for you. If you spent most of your time mastering the nuances of just these three rules, you can end up with a predictable, sustainable and duplicable business.

80/20 Rule #1: Assets

I won't spend too much time on this well-trodden variant of the 80/20, but let me just say to those who dispute the fact that you should spend 80% of your time on the top 20% of your clients: You are doing this elite group (and yourself) a gross disservice. Any group that pays 80% of the 'freight' deserves 80% of the time and attention, end of story. By looking after your top clients, you look after 80% of your income, which ensures that your business stays strong.

80/20 Rule #2: Lifetime Value of a Client

I often remind my staff that bringing on a new client is no reason to celebrate (well, a little celebrating is fine, but try and stay focused). I remind them of this because of the second variation on the 80/20 Rule, which states that gaining a new client brings you only 20% of the lifetime value of that client. The other 80% of the client's lifetime value comes from the steady stream of quality referrals that the client can provide to you over the lifetime of your relationship.

Of course, you will only earn these referrals if you nurture the client properly. But this is where the 80/20 rule works for you, because for you, 80% of the effort is spent in convincing the new client to do business with you. It only takes 20% of the effort to maintain the relationship and to benefit from the stream of referrals.However, here's the catch.

You need to make the client feel like they are part of an 'exclusive club' because of your extremely high level of service, and the service must be CONSISTENT. Furthermore, the client must be repeatedly exposed to a dedicated Recommendation Process that explains how your referral process works, and this process must convey a benefit to the client.

Without the Recommendation Process, you won't achieve your goal, because even if you client's want to recommend you, they won't know how to. And if you provide great service some of the time, but not all of the time, your clients again won't recommend you, because they will want to wait until they are sure that their friends and family will receive great service all the time. Don't forget that clients will always ask themselves ""what have you done for me lately?"
80/20 Rule #3: Productivity

On average, most people accomplish 80% of their work in 20% of the time they actually spend at work. Think about it, and chances are, you'll agree. And you can use this fact to your advantage. If you take the time to schedule your time, to map out your year, your week, and even your day, you will account for each hour. And you will have the means and the incentive to make the best use of your work time - and of your non-work time. Have you ever noticed how productive you are a few days before you go on holiday? If you schedule time to do the things you want to do, then you will accomplish what you need to in less time.

Vince Lombardi once said that you have to be brilliant at the basics. If you were to spend 80% of your time and energy trying to 'work' just these three rules, what kind of business do you think you'd have?

Don't forget to join Duncan live on Wednesday, April 28th as he shows us some of these ideas in action!


Monday, March 8, 2010

Webinar MANIA!

by Grouchy

Listen up folks... you have no reason to remain unedumacated...

I have put together 5 new webinars for March and April that are going to help you get your marketing on in a big way.

Even if you have scheduling conflicts, register anyway so you can get all the recordings. (however, you WILL want to be live if at all possible- because we have some awesome stuff to give away.)

Also, every time you register and ATTEND a webinar from now until August 31st, you get your name in the Grouchy fedora for the drawing for a Logitech Webcam.

Here is the schedule (SO FAR, that is...)

How to Promote Your Business the Right Way
Using Facebook: With Dean DeLisle

Tuesday, March 30, 2010
11:00 AM - 12:00 PM PDT


Thursday, April 1st: NO JOKE

How to Create and Distribute Videos That Sell Your Products and Services


Thursday, April 22, 2010
11:00 AM - 12:00 PM PDT

How to Build Your Own Automated Online Business
Tuesday, April 20, 2010
11:00 AM - 12:00 PM PDT


The Art of Nurture Marketing: What You MUST Do In Order to Attract The Affluent
Thursday, April 22, 2010
11:00 AM - 12:00 PM PDT


How to Find And Profit From the Low Hanging Fruit in Your Business
Wednesday, April 28, 2010 11:00 AM - 12:00 PM PDT

Friday, March 5, 2010

How to Automate Your Prospecting, Marketing and Follow Up Process With A System That Actually Works

Free Webinar Just added!

Most agents, advisors, and other financial services professionals believe that they will never be able to create wealth using the internet until...

They discover the power of automation and some simple, inexpensive (yet effective) web tools and systems.

Putting all this together, however, can be a daunting and frustrating task.

That's why I have asked former telecom executive Rick Liuag, who built a successful ONLINE health insurance agency from scratch as well as a half dozen OTHER businesses, to come and show us some of the tools he used to achieve success

If you have ever aspired to have an online agency or other online business; one that you can work ON but not IN, then this webinar is for you.

You'll learn:

  • How to find free tools you can use to help build your online presence
  • How and why you should "marinate" your prospects
  • How to automate the drip process
  • The power of "evergreen" online video... and much more

Rick Liuag is the author of the popular "How to Build Your Own Online Insurance Agency" .

The first 50 people who register and attend will receive an electronic copy of Rick's book ($69.99 retail) for free...

Register here:

Monday, March 1, 2010

New Webinar on March 30th...

by Tammy de Leeuw

A few weeks ago, DEAN DELISLE taught some of you how to take hold of LINKEDIN and use it to make some meaningful, beneficial business connections..

Now, he takes on social media's 800 POUND GORILLA- Facebook.

Longtime social site expert, author, and trainer to some of the Fortune 500's most dynamic companies, Dean DeLisle says:

"It’s no secret that Facebook is the fastest growing Social Network in existence, but you have to understand what TO DO and what NOT to do in order to leverage the power."

Why is Facebook "The Gorilla" you need to tame?

Over 400,000,000 registered active users.
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
• More than 1.5 million local businesses have active Pages
on Facebook
• More than 20 million people become fans of Pages each day
• Pages have created more than 5.3 billion fans"

Love it or hate it, you simply can't ignore it while your competitors work hard at figuring it all out.

Dean will show you, step by step, how you can go beyond the time-wasteland that Facebook can be and tap into new ways you can promote yourself and your business.

Even if you cannot attend live, register anyway to receive the download of the recording. And, for those who attend, free ebooks galore and a chance to win brownies or even a web camera... COOL BEANS...

I look forward to seeing you there!

How to Promote your Business The Right Way using Facebook – 2010 Edition
Tuesday, March 30, 2010
11:00 AM - 12:00 PM PDT

After registering you will receive a confirmation email containing information about joining the Webinar.