Tuesday, December 16, 2008

The Power of "Let's Do Lunch"

by David Frey

In his book, "Never Eat Alone" Keith Ferrazi talks about
the power of having lunch with influential people.

He tells the story of how he was once considering a job offer from a big consulting firm.

Before he accepted the offer he requested to speak with the "top man" in the company.

The meeting was eventually arranged.

Keith had lunch with the CEO of the company at a little restaurant in New York city.


The CEO Eventually Asked Ferrazi If He was Intending to Join the Firm.

Ferrazi responded, "I'll join the firm if you agree to have a private lunch with me once a year at this time, in this restaurant."

The CEO was taken back and impressed at the same time.

He had never had that type of request.

He agreed, and for years, Ferrazi and the CEO met at that restaurant around the same time.

Ferrazi quickly became one of the most influential people in the firm, in part, because of his relationship with the CEO.

Having lunch with people is one of the easiest, fastest,and most convenient ways of meeting new people and establishing long term relationships of trust.


Here's How to Use the Power of Having Lunch to Get 50 Referrals In 50 Days.

Here's a step-by-step plan generating 50 referrals in 50 days.


STEP 1 - Create Your List.

Create a list of the top 100 most influential people in your local area that you would like to get to know...and that could be a good referral source for you.

Make sure you write down their name and mailing address.


STEP 2 - Create a "Let's Do Lunch" card.

Create a greeting card that introduces who you are and let them know that you'd like to have lunch with them just to get to know them a little better.

Include a professional photo of yourself and let them know what you do.

Make sure that you tell them that you simply want to know a little bit more about THEIR business and how you can refer people to THEIR business.

Let the recipient know you are asking them to go to lunch because you know that they are an influential person in the community and have a great reputation.

Include your phone number and ask them to give you a ring to set up a good time. You might also include your email address in the card.

Here's a good example of a "Let's Do Lunch" card.


(copy and paste the link into your browser)


STEP 3 - Send you "Let's Do Lunch" Card to your list.

Now it's time to send your "Let's Do Lunch" card out to your list of 100 influential people.

Send the card out in 20 person increments.


STEP 4 - Wait for your phone to ring...because it will!

Once you start sending your cards out, the phone will start ringing and you can start setting up your lunch appointments.

When you go to lunch, make sure that the conversation is mostly about them and not you. (remember, you asked for lunch to learn about them and their business.)


STEP 5 - Keep sending out the same card.

Once you send your "Let's Do Lunch" card out to your list of 100 people, keep sending it out.

Just because people didn't respond the first time, doesn't mean that they don't want to have lunch with you, it just means that the timing isn't right.

After time, you'll find that over 50% of the people you continue to send your card to will call you up to set up a lunch.


How to Completely Automate the "Let's Do Lunch" Strategy

By using SendOutCards.com you can automate the entire card sending process.

SendOutCards.com is a online service that will allow you to create stunning (physical) greeting cards and automatically send them out with the push of a button.

With SendOutCards.com, all you need to do is...

1. Import your list of 100 contacts

2. Create your card

3. Set up a campaign for the card to go out as many times
as you want it to, when you want it to...and then...


For a demo of how SendOutCards.com works go to www.socreview.com/grouchymarketinglady.

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