Saturday, January 17, 2009
The Payoff for Those Who "Get It"
and Media Celebrity
by Tammy de Leeuw
Editor in Chief
"The Grouchy Marketing Lady"
SINCE the beginning of this blog, nearly two years ago, I have been urging all of you in the financial services profession to INVEST in yourselves, to avoid looking for quick fixes and easy solutions, and to build a solid marketing foundation that will serve you now and in the future.
Every once in a while, someone GETS IT. And the results are more than spectacular.
Chicago's MATTHEW SAPAULA is one of the ones who gets it. Not only does he have one of the best-looking, most content-rich advisor websites I have ever seen (http://www.matthewsapaula.com/) he has mastered Web 2.0 in a a big way, using his Facebook account to market himself in a classy, subtle, but effective way.
Matthew has also been extremely successful in achieving the Holy Grail of free lead generation-getting himself recognized as a local expert. This has resulted in him having been interviewed on major television and radio programs.
I am hoping to bring Matthew on for a special webinar very soon.
In the meantime, add him to your Facebook friends so you can see what good a little PR can do.