Saturday, January 17, 2009

The Payoff for Those Who "Get It"

Matthew Sapaula-Advisor
and Media Celebrity

by Tammy de Leeuw
Editor in Chief
"The Grouchy Marketing Lady"

SINCE the beginning of this blog, nearly two years ago, I have been urging all of you in the financial services profession to INVEST in yourselves, to avoid looking for quick fixes and easy solutions, and to build a solid marketing foundation that will serve you now and in the future.

Every once in a while, someone GETS IT. And the results are more than spectacular.

Chicago's MATTHEW SAPAULA is one of the ones who gets it. Not only does he have one of the best-looking, most content-rich advisor websites I have ever seen ( he has mastered Web 2.0 in a a big way, using his Facebook account to market himself in a classy, subtle, but effective way.

Matthew has also been extremely successful in achieving the Holy Grail of free lead generation-getting himself recognized as a local expert. This has resulted in him having been interviewed on major television and radio programs.

I am hoping to bring Matthew on for a special webinar very soon.

In the meantime, add him to your Facebook friends so you can see what good a little PR can do.

1 comment:

Matthew said...

Wow Tammy! An honor to be on your blog and I look forward to providing you any help I may provide. Keep up the good work, we love your emails/goldmails!