just in time for Christmas... check it out
[http://ping.fm/rLyv6]

Hello everyone, just experimenting with PING here. Check this out! David is great with these...
http://ping.fm/networks/

hear Raleigh Pinskey and others tell secrets of PR Oct 19:http://ping.fm/QaBqb }

Follow Up Marketing: How to Win More Sales With Less Effort

by David Frey

A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you're a small business owner and you're only doing one or two follow-ups imagine all the business you're losing.

Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain!

But don't be disheartened if you're among the 90% of business owners I talk to that don't do any follow up. The good news is you have ample room for profitable improvement. Consistent follow-up creates a predictable and profitable stream of prospects and customers that buy.

Small businesses that capture leads and follow-up with them enjoy higher conversion rates and a higher percentage of referrals than those that don't.

After asking many small business owners the reason they don't follow up I often hear responses such as, "I don't have the sales staff to chase down all our leads", or "We're usually too busy to do a lot of follow up."

These responses automatically set off red flags that tell me that they lack a systematic process for following up. The problem is not that they don't have the capacity to follow up with prospects, it's that they don't have the systems in place to do it.

What Does a Good Follow Up System Look Like?

A good follow up marketing system should have three attributes.

It should be systematic, meaning that the follow up process is done the same way every time.

It should generate consistent, predictable results.

It should require minimal physical interaction to make it run, meaning it should be able to run on autopilot.

Sounds like a dream come true for most small business owners doesn't it? Not only can it be done, it's being done every day. The secret to "follow-up marketing" is to make it automatic so that you don't have to lift a finger but the job still gets done.

With today's technology it's simpler than ever. Automating your follow-up processes gives you more time to work "on" your business rather than "in" your business.

Three Types of Follow Ups

There are three types of people you should be following up with, suspects (people in your target marketplace), prospects (people who have responded to your marketing but have not purchased, and customers (people who have purchased something from you.) Each follow up message and offer will be different for each type of person.

With suspects, you'll want to entice them to call you or visit your store / office. With prospects, you need to persuade them to make their first purchase. And with customers, you want to convince them to come back and do more business with you and give your referrals.

Obviously the hardest type of person to follow up with is a suspect because they haven't shown any interest yet in a pool or hot tub and you usually don't have their contact information.

But that's not true with prospects and customers. You not only know who they are, but you should already have their contact information. And if you follow up with your customers with consistency you'll find that they will help you turn your suspects into prospects and prospects into customers for you through referrals.

Your Follow Up Marketing Tools

Your principal follow up marketing tools are the telephone, direct mail, and email. Many pool and hot tub business owners make the mistake of jumping right on the telephone to follow up; however, most prospects don't want a pushy sales message right away and most prospects have been trained to consider anyone who calls up to be a pushy salesperson.

Instead, you should try to develop a relationship of trust with your prospect by quickly sending informational items such as special reports, audio CDs, or videos before you make a phone call.

Remember to always include a "next-step-offer" to accompany your educational materials. If the next step is to visit the store, then entice them with an appropriate offer or if the next step is to call you, entice your prospect to call you immediately.

People move through the buying process in baby steps, especially when considering buying high-ticket items such as hot tubs or pools. Your offer should always help them take the next step.

(rest of the article at: http://www.marketingbestpractices.com/members/473.cfm

*Don't forget David's excellent TELESUMMIT series. You can get all the information, transcripts and recordings for:

Sales Masters:

http://nanacast.com/vp/76073/15408/

Lead Generation Masters

http://nanacast.com/vp/73346/15408/

Twitter Masters:

http://nanacast.com/vp/69482/15408/

How to Find Hire and Manage High Performing Employees
http://nanacast.com/vp/78339/15408/

Twitter Without Tears (TM) Webinar 1

If you have even thought that Twitter would be a really cool. cheap, way to connect with prospects and clients, but... you've been afraid that it would take up too much time... The TWITTER WITHOUT TEARS (tm) Web Class series is for you! There ARE ways you can automate the Twitter experience... Some good, some bad.. some in between. In this 75 minute drill-down, Grouchy shows you three low cost (one is actually NO COST) ways you can improve your traction on Twitter without spending your whole life in front of the computer. (you do enough of that ANYWAY) You'll learn: The secret of the CORE FOLLOWER concept and why you must use it if you intend to market on Twitter... How to grow your followers list EXPONENTIALLY without having to accept every Tom, Dick and Harry who wants to tag along with you How to automatically VET your followers so you get fewer sleazy folks... Why services that promise you "10,000 followers for $9.99" should be avoided at all costs How to set up multiple tweets at once and have them broadcast at intervals YOU determine (set and forget..SWEET!) How to double your followers without getting KICKED OFF or shut down by the Tweet Police... Which applications are the best for achieving your Twitter goals Tammy made tons of mistakes when she first started using Twitter, but YOU DON'T HAVE to. This is a private PAID webinar- part of the GUM Mastermind Series ($27 fee includes all texts and bonuses) that will save you loads of time and frustration) Title: Twitter: How to Set It And Forget It! Date: Thursday, October 15, 2009 Time: 11:00 AM - 12:00 PM PDT

Simple Note Card Webinar

by Tammy de Leeuw
Financial Advisor Netzone

Thursday's webinar with Katherine Vessenes turned out to be one of the most popular of the year as she demonstrated that old school marketing CAN and DOES work to attract clients.

Katherine provided some real world examples, including her own story of how she built a law practice in the boondocks from scratch, using nothing except note cards.

You can get the full recording for nothing if you download it by October 6, 2009. Just go here:

http://budurl.com/vesrecording

Grouchy's "Kitchen Sink Kollection"

The Only Time I Will Ever Do This..

As I explained to some of you in a recent email, my annoyance with school fundraising has piqued to the point where I decided to do my own FUNDRAISING EFFORT..

I am calling it "Grouchy's Kitchen Sink" with the lion's share of the proceeds going to my kid's teeny tiny school out in the sticks. They don't get any stimulus or tax funds, so they DO need it..
I just don't feel like selling cookie dough, that's all.

This isn't a trick to try and up-sell you or cross-sell you or lure you into some recurring billing subscription or whatever... it is, like me,

PLAIN AND SIMPLE.

I have opened the Grouchy vaults and am giving you a pile of great marketing stuff- stuff that I could probably sell, piece by piece, for three times what I am asking here.

This is for a great cause, though- keeping me from having to annoy my relatives by foisting tubs of dough on them.

You benefit- because I have gathered together some of the best of my webinars (and 2 brand new ones never before offered to the public) along with links to Goldmails, training, ebooks and lots of other goodies. It's a whole marketing university for less that a month's worth of lattes at your local foo-foo cafe.

I won't do this again... It's too much work for one thing. So, if you want to help yourself AND help out a great cause at the same time, order now!

You Get:

1. 2 "Celebrity Positioning" Webinar recordings with Matthew Sapaula (one of them was a
private presentation never offered before) Matthew, a real agent and up-and-coming
media celebrity is a great presenter and full of insider tips on how to get yourself known.

2. Podcast with Matthew. (my informal interview with Matthew in which he shares how he uses
social media to grow his business and attract the media.

3. Webinar recording: Shama Hyder: Everything You Know About Social Media Is Wrong...
probably. Superb information from a leading authority on using social media to market.

4. Webinar Recording: Making Money in A Market Downturn with Peter Vessenes: Peter shares
his thoughts on why advisors and agents MUST get better at office practices and procedures
in order to make their practices more profitable.

5. "3 Ways You Can Create An Endless Annuity Leadflow"- Private training with Annuity.com's
Bill Broich.

6. (NEW) Katherine Vessenes' webinar on using simple notecards to generate more business.
(available after Thursday, September 24th)

7. David Frey Referral Webinar with Tammy (MP3 and slides)

8. Deltina Hay's Social Media Webinar- awesome "how-to" webinar with social media expert
Deltina Hay.

9. Raleigh Pinskey Secrets of Public Relations interview with Tammy (MP3)

10. NEW! Demystifying Squiddo with Tammy (webinar recording)

$270 worth of webinar recordings...

And.. you also get:

Tammy's EBOOK bag with tons of ebooks and reports, including: Twitter for Beginners,
Unleashing the Idea Virus, The Joy of Squidoo, Micrcontinuity Free report, 1001 Ways to Wow the Media and LOTS MORE.. (even some super secret cool stuff in here!)

Value $100.00 plus!

But, as they say on TV.. I'm not stopping there. I am also sending you links to my 10 minute "juicy bites" Goldmails- stuff you can listen to right away.. short and sweet and easy to digest!

You get the 4 Part Goldmail series on Celebrity Positioning as well as:

3 Must Have Twitter Applications
Marketing on A Shoestring
Marketing With Social Media
How to Use Twitter Hashtags
The NEER Method of Getting Referrals


OK.. so it's a ton of stuff and those of you who have bought marketing stuff online before know that it would cost you a lot more that the $127.00 I am asking.

Not gonna try and upsell you or trick you or even gather your credit card info.

And, it's for a good cause, too. So click the buttton below. As soon as your payment has cleared, you'll get the download instructions.

Thanks for your help and I hope you will use these materials and make piles of money.

More Great Stuff to Expand Your Mind...

Hey Gang!

Two free webinars coming up that you won't want to miss. On the same day, no less...

But here's the deal: register for both of them and you'll get recordings, even if you can't attend

KATHERINE VESSENES Presents: "How to Use Simple Note Cards to Attract and Retain Clients" Thursday, August 24th at 11AM Pacific, 1PM Central, 2PM Eastern.

No cost- Register at:

https://www1.gotomeeting.com/register/966562760

Sid Walker's NEW CONTENT Webinar, Thursday

Sid Walker's free WEBINAR is:

How to Overcome Prospecting Avoidance and Make the Calls You Need to Make!

FREE BONUS: Psych Yourself Up to Prospect (ebook, $27 value)

DATE: Thursday Afternoon, September 24, 2009.

TIME: 12pm PT • 1pm MT • 2pm CT • 3pm ET

COST: FREE

WHAT YOU’LL LEARN:

• How the conventional approach to selling makes it harder to prospect.

• The paradigm shift that makes your job a lot more fun and profitable.

• Phone language that works to get appointments with the right people.

• The shift in perspective that will make you an unstoppable prospector.

TO REGISTER of for More Information, Click the link below:

http://www.marketerschoice.com/app/?af=796698

Hope you can join us,

WHO IS SID WALKER? And, why would you listen to him!?

• Sid is a champion of the consultative, relationship-building style of selling and self-promotion. His battle-cry is: “Your main job today is to help the client make informed decisions that feel right to the client!”

• Sid has successfully coached over 2,500 financial services reps including hundreds of the top people in the business.

• Sid is the author of six books on topics including: interviewing to get more client commitment, how to develop the confidence to prospect for bigger clients, overcoming call reluctance and the fear of self-promotion, and how to “get on a roll” and “stay on a roll” selling financial products.

Frey's Telesummits..A Great Idea

by Tammy de Leeuw
Financial Advisor Netzone


I got a few emails from people asking if the David Frey Twitter and Sales Telesummits recordings and transcripts are still available.

Yes, they are and here is where you can go to download them:


Twitter Telesummit Recordings

http://nanacast.com/vp/68957/15408/
Sales Telesummit Recordings

http://nanacast.com/vp/74743/15408/


More Links for Your Marketing Pleasure:

NO COST COACHING SERIES PREVIEW WEBINAR :September 24th:

Katherine Vessenes, former compliance attorney, financial planner, and author will show us how simple and inexpensive things like writing note cards, can get us loads of warm leads. Katherine actually built up her first law practice using these techniques, and even in the digital age- they still work if you do them the right way.

REGISTER OR LEARN MORE:

https://www1.gotomeeting.com/register/966562760

Insurance Mavericks LIVE...in Salt Lake City

www.insurancemarketingmaverick.com/implement

Sid Walker's Selling Without Wrestling Free 7 Day Trial (this rocks!)
http://www.marketerschoice.com/app/?af=796698

Speaking Tip: Getting Rid of Ummms and Uhs...

Insurance Mavs On Gravitational Marketing's WTF

Our friends Brett and Ethan get down to bidness with those crazy Gravitational Marketing dudes and offer us some very good advice on using video to attract leads...
Check out more videos and tips at the Gravitational Marketing Website:

Also, you can learn lots from the Insurance Mavericks. Visit their website at:
https://ironfist.infusionsoft.com/go/prod_vid_3/grouchy/

Social Media Stinger Strategy

Some of you will really benefit from Jim and Travis' approach to social media... If you like what you see.. get on the mailing list at:

http://tinyurl.com/ngqgby

Betsy McCaughey on the Truth of the Healthcare Plan

From Shama- 10 Surefire Ways to LOSE Twitter Followers

How to Lose a Follower in 10 Tweets – or Less

by Shama Kabani
www.clicktoclient.com

Everyone is talking about how to get Twitter followers – but do you know the fastest way to lose them? Here are 10 bullet proof tweets to make someone unfollow you. Fast!

1) Get 30,000 followers overnight! Click here !!!!

2) Do NOT Pay For Teeth Whitening!!! Learn the trick discovered by a mom to turn yellow teeth white for $5.

3) Day 1: Trying out this tweeter thing…. Day 3: Sign up for my social media course today and you too can be an expert!

4) F***. Bootie. F***.

5) Hey BFF like F4EVE is so MIA like RN

6) Real Estate available in your town!!! Check out this property for peanuts.

7) Mom Makes $63 Per Hour and $5,500 a month Online From Home! Read Her Story Here To Find Out How To Do It (even YOUR mom may unfollow you after this one…)

8) Want to lose fat fast? We know you hate your abs! Click here!

9) D-M @Dopey I HATE @Sleepy. Oops! that DM ended up being public.

10) Today is my birthday. Please help me get more followers. Please RT! Please?! Pretty please?

We promise that a combination of these tweets above, applied consistently over time can help you reach 0 followers in no time! No need to thank us. Gift baskets appreciated.

Why You SHOULD Be Using Send Out Cards to Attract Clients AND Make Extra Money