Tuesday, March 25, 2008

How A Small Business Can Double The Effectiveness Of Their Marketing Instantly

by Jimmy Vee and Travis Miller
Gravitational Marketing

Chase Positive Feedback

I have to tell you this amazing story.

So, I made a mistake with some credit card transactions I was doing and I had to call the credit card company to remedy the problem.

If you use credit cards (and I’m sure most of you do) you know that calling a credit card company is a freakin’ nightmare.

The ridiculous phone maze to keep callers from actually talking to a live person, the prompts that take you no where, the Fort Knox like security (which is probably a good thing but after all the other stuff still makes you mad).

I had to do some pretty crazy flip flop of balances… I had a made a payment to the wrong card. I have a both a Visa and a MasterCard issued from the same bank –one in my name and the
other in my wife’s.

I made the payment to the wrong one and now was going to try and flip the balances.

I was ready to be annoyed.

BUT… I was pleasantly surprised. The people I talked to were fantastic. So much so that I told the lady that helped me (Mary Ann was her name) how great she was and how easy she made my transaction. I also told her about the hassles I normally have and how surprised I was that I didn’t have to deal with that.

What Mary Ann said next was blew me away!

Mary Ann said, “I wish my boss were here to hear you say that!” I was floored by that statement.

Most people aren’t swift enough to realize something valuable to their career is being said.

Many business owners miss this too when a customer give feedback that is extremely valuable to their business success.

I told Mary Ann that if she wanted to have her boss call me I would tell her in person. So then Mary Ann did it again! She amazed me again. You have to realize how unbelievable this really is. No one does this – especially employees.

Here’s what she does next…

Mary Ann asks me, “Would please tell my boss that on her voice mail?” I agreed and she immediately transferred me to the voice mail where I left a glowing testimonial.

The moral of the story here is that you need to be aggressive in the collection of positive feedback. You need to amass a stockpile of praise from customers, employees, employers, civic leaders and whom ever you can find.

You need to be a rabid collector of these juicy bits of joy. People live vicariously through the thoughts, words and actions of others.

Having this preponderance of proof that you are as good as you claim to be is more powerful then anything you can ever say.

Travis and I see this mistake made by business owners more than any other. Most small business owners just don’t “get” the power of collecting testimonials and using them in their advertising and marketing. It is a must.

Marketing Guru Dan Kennedy said, “You don’t have a product until you have testimonials.”

He’s absolutely right. Yes, it is difficult and time consuming to collect them. But there are many ways you can make it easier on yourself. You have to make it a priority and teach your entire staff to recognize and prompt opportunities to capture testimonials, success stories and praise.

Testimonial Collection Made Easy

One way we have found to make collecting the words of others easy is using a service that allows people to leave voice testimonials via the telephone and then you are able to both use those on your website (which is extremely powerful) with just a click of a button or you can transcribe them and use them in print.

A system like this gives you the ability to collect powerful testimonials in the voice of your customer. Using this technique we have seen clients increase business by at least 25%.

One way to do this is by using a system like Audio Generator.

There’s power in the details.

Details in testimonials is key. The more you can provide the more believable they will be. Don’t chicken out on testimonials by just putting the first name of the person who gave it or just their city. Give all you can. Even take a picture if you can. These tips will make you testimonials 10x more powerful.

If you aren’t using testimonials now in your marketing your only getting 50% of the business you could be. If you aren’t a business owner you can still significantly increase you pay, job opportunities and career options by using this simple little technique.

Your Mission Should You Choose To Accept It…

Start collecting and using testimonials now!

Jimmy Vee and Travis Miller are authors and marketing experts who specialize in attracting customers and creating E.S.P. businesses –enjoyable, simple and prosperous.

As co-authors of, Gravitational Marketing: The Science of Attracting Customers,” Vee and Miller turned the traditional sales and marketing process on its head, by creating Gravitational Marketing, a powerful system that shows business owners, entrepreneurs and sales professionals how to naturally attract a steady stream of qualified prospects who pay, stay and refer without hard-sell tactics or manual sales labor like door knocking, cold calling or begging for business.

Get TONS of free gifts when you purchase the newly-released GRAVITATIONAL MARKETING BOOK TODAy!


Pre-Order your copy of their new book, Gravitational Marketing: The Science Of Attracting Customers right now at Amazon.com

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