Wednesday, February 25, 2009

A Simple Way to Double Your Referrals

by David Frey
Marketing Best Practices

If you've been in business for awhile you've
probably heard of the "80/20 Rule."

The 80/20 Rule says that 80% of your results
come from only 20% of your activities.

You can see the 80/20 Rule in action every
where you look. Especially when it comes to
referral marketing!

I'll almost bet you my next paycheck that
80% of the referrals you receive, come from
only 20% (or less) of your clients.


So What Does This Mean to You?


It means that if you want to double your
referrals, all you need to do is focus
on the 20% of your customers that are
bringing you the most referrals!

So let me ask you...

Do you have a list of all the people who
have referred business to you in the past
12 months?

If you don't, then you need to create that
list and keep it up to date.


This is Your "Platinum List"

You should be giving the people on your
Platinum List the red carpet treatment.

If you take care of the people on your
Platinum List,
they will take care of YOU!

Here are some IDEAS for showing appreciation
to your Platinum List customers....

Idea # 1

Send them a dinner certificate

Idea # 2

Send them an appreciation card like the
one below using

(copy and paste the link the into your browser)

Idea # 3

Send them a Starbucks Coffee Card using

(copy and paste the link the into your browser)

Idea # 4

Send them a local movie theatre gift
certificate from

Idea # 5

Send them a phone message telling them how
much you appreciate them using...

These are just a few ideas of what you can
do to double your referrals by nurturing your
Platinum List.


Here's the Best and Easiest Way to...

...nurture your Platinum List.

You simply put your customers and clients on
an automated "stay-in-touch" program using

It's the fastest, cheapest, easiest way to
stay in touch over a long period of time
with those "20%'ers" that bring you the
majority of your referrals.

With you can create an
automated campaign that sends out stunning
greeting cards that will always surprise
and delight your customers and clients.

It's as easy as pushing a simple button.

Find out why thousands of small business
owners around the nation are starting to
use this nifty, time saving system every
single day.

Go to
and watch a video of how this system
works right now.

And if you want to learn how to sign up
for, just go to


P.S. Have a great day!

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