...So what are the steps you should take to build your brand?
- Determine precisely who you want to target.
who are a part of the prospective client’s inner circle. Not surprisingly this
is the easiest step.
- Determine what your message is.
needs to focus on the benefit(s) that clients get from hiring you. For firms that
offer multiple services developing the Umbrella Branding Theme can be a challenge.
But without a clear, concise and succinct message, the odds of building a recognizable brand
- Determine how you are going to communicate the strategy.
in large part on who you are targeting.
The most important point when developing the implementation campaign is
that each component link with the next.
- Maintaining brand awareness.
The key is consistent messages of relevance and interest.
Although most everyone understands this on an intellectual level, actually
implementing a system to ensure it takes place often falls into the category
of good intentions not fulfilled...
The rest of the story at:http://www.gentlerainmarketing.com/subscribe_branding.html