Interesting story from REUTERS about one of your target groups. This might be useful when you are targeting ZIP codes for mailouts and seminar invitations.More proof that you should be wary of "pre-qualifying" people based on your own pre-conceived notions of where rich folks live and what they value...
By Belinda Goldsmith (REUTERS)
Wed Oct 31, 11:17 PM ET
Sitting on a million but still middle-class? New research has found that more and more Americans worth at least $1 million want luxury goods such as yachts but otherwise lead family-focused, work-oriented lives.
Private wealth specialists Lewis Schiff and Russ Alan Prince found the number of Americans with $1 million to $10 million had risen to 8.4 million households -- or 7.6 percent of U.S. households -- and was growing at 15 percent a year.
But instead of entering the echelons of the elite, these new millionaires adhere to middle-class values, earning their money rather than inheriting it, working 70 hours a week, and choosing neighborhoods based on the quality of schools.
"These are middle class people who are in the community and don't insulate themselves but they are different because they have managed to accumulate wealth," said Schiff, the president of private wealth consultant Advanced Planning Group.
"They spend their money on all the things that tie back to family values -- on the health and welfare of their family, career development, and as you move up the ladder they spend on leisure and luxury activities." (READ THE REST OF THE STORY) at:http://news.yahoo.com/s/nm/20071101/lf_nm_life/wealth_millionaires_dc
Date: Tuesday, November 6, 2007
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IF YOU GAVE A SEMINAR IN THE FOREST...
WOULD ANYONE HEAR IT?
by Tammy de Leeuw
Financial Advisor Netzone
A lot of advisors claim they are dynamic speakers, that their seminars are polished, professional, and chock-full of wisdom, and that they put heart and soul into the whole affair, only to be disappointed with lackluster results.
"My attendance used to be 60 or more. Now I am lucky to have 18 and most of them come for the food," laments MK in Massachusetts.
If this is a problem you face, I may have a solution:
- What if you were able to get twice as many people at your seminars while reducing the cost by 15-20% or more at the same time?
- What if you could use your current seminar system and squeeze every last bit of value out if it, instead of having to throw the whole thing out and buy something new?
- What if...YOU are the reason things aren't going well these days and by making some minor changes in the way you do things you could increase your effectiveness up to 50%?
- What would these changes mean to your bottom line- today AND tomorrow?
- What if you could find someone to work with you who wouldn't get paid until you got results?
- Does such a person even exist?
If you think this might be of interest, simply dash off an email to me with your contact information to :firstname.lastname@example.org and I will call you with details.
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