Saturday, May 17, 2008

PERMANENT LIFE INSURANCE GETS A BIG TIME ENDORSEMENT

by Sid Walker
www.sidwalker.com


The media has been bashing permanent life insurance for as long as I can remember and I was in the business in the early 70's. Occasionally, someone speaks out on behalf of the merits of permanent life insurance and that has happened recently. In fact, a couple of conservative investment guys are calling permanent life insurance a new investment class that you should have 5-10% of your assets in!

I'm sure many of you have heard about this video clip from CNBC... in case you haven't seen it, here is the link.

www.cnbc.com/id/15840232?video=697206891

Speaking of the merits of permanent life insurance, I have been talking with top producer Annette Bau, CFP of Tempe, AZ about being a guest on an upcoming teleseminar. In reviewing one of her articles: "How to Join the 100% Insurance Closing Club," she shares a "no-nonsense" approach to dealing with attorneys and CPAs who don't get behind permanent life insurance. Here is her approach:

"You may also encounter resistance from other advisors, such as attorneys and CPAs, who don't believe in life insurance. This is a simple barrier to overcome. First, most advisors who say they don't believe in life insurance simply don't understand it.


When I encounter an advisor who doesn't understand life insurance, I present the facts, the client's goals and objectives, and why I feel life insurance is the best solution. If the advisor is still resistant, I simply state that I'll follow up with a letter of my findings and recommendations, as I don't want to have any exposure if the client dies. If you've done a proper fact-finding and needs analysis, the advisor will immediately get out of the way of your placing a policy."

Have a productive May,

PS: I am giving $10 off any product purchase from SidWalker.com with this discount code: 101010. (If for any reason the code doesn't work, make a note in the "comments section" and we will make the adjustment. Offer expires 6/1/08. International Orders see below.)

Toll-free: 877-985-3297
sid@sidwalker.com

www.SidWalker.com - Coaching info, buy books, eBooks, CDs
greeting cards at 1/3 the cost

Sales Performance Coach to Financial Advisors


1 comment:

Byron Udell said...

Permanent life insurance is indeed a great product. The problem with it is that most people can't afford it and lapse the policy before any benefits are seen.