Several people recently forwarded an email to me asking about this "new" lead system from a certain Mr. Brad Hinson and others at "wealthyproducer.com."
Let's set the record straight: this is not a new lead system- it is the same old seniorlead.com stuff from NF Communications-Klein/Javelin-Klein.
I would LOVE to see new "testimonials" from this system, some verifiable advisors who have made lots of money with no effort- just sitting around waiting for those FRESH HOT leads to flow in from the Internet.
It is possible that one or two people got lucky; after all even a blind person can hit a target if they spray enough bullets around. What I would like to hear, however, is a true tale from someone that gets one appointment for every ten or so of those hot internet leads- CONSISTENTLY.
Instead, on the senior lead page we have the same exact fauxmonials they had in the NF days. One of the testimonials showing on the page is from someone I have actually MET who told me that not only was the quote used out of context, it was not used with permission. More tellingly, the same person told me that they stopped the lead program shortly after they started because the leads were of dubious quality, especially factoring in time wasted in followup.
I have an intimate knowledge of this system and think you would be a lot happier and meet better types of clients (often for free) by learning a few simple prospecting techniques.
In the coming months, I will be doing a series on how you can accomplish that most onerous of tasks- prospecting-without breaking the bank and without stressing yourself out. I will be sharing with you real case studies, real advisor methodologies and introducing you to people who will freely share their insights and experience.
Sign up for a webinar or two and perhaps it will stimulate your own idea factory. Then you can be the one who comes up with the next great innovation in lead generation.
Tammy
Subscribe to:
Post Comments (Atom)
1 comment:
I hate to be the bad guy here, but I really don't understand why an agent would allow themselves to be used as a reference when that reference is incorrect, inaccurate, or misleading...
When Javelin first opened, I received an email showing me as a reference for 'their' seminar package... I immediately called them and said that I had never used Javelin materials and, as such, they needed to stop using my name immediately. My name was immediately removed and, as far as I know, it has never been used again.
IMHO (ok, maybe not so humble), we need to do a better job of stepping up and policing our own industry... If you get ripped off by someone, stick it to them until you get your money back...
If you see another agent doing 'bad' things (not just things that you disagree with, but truly 'bad' things like putting 100% of an 80 year old's money into a 14 year surrender annuity), take them to task... Help investors that are getting hurt file complaints...
The more we do to clean up our own industry, the sooner we will be in a position where our profession is respected and not just thought of like used car salesmen...
However, that's just my opinion... I could be wrong ;-)
Post a Comment